Sabah Ignites a New Era: BE in Sabah 2025 Unveils Bold Ambitions at SICC
A wave of anticipation swept through the Sabah International Convention Centre (SICC) as BE in Sabah 2025: Empowering Asia Pacific Through Business Events burst into action, heralding a dynamic two-day summit poised to catapult Sabah into the global spotlight. This second installment of the International Business Events Forum, orchestrated by the Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS) Sabah Chapter alongside SICC, was launched with fanfare by YB Datuk Seri Panglima Dr. Jeffrey G. Kitingan, Sabah’s Deputy Chief Minister, igniting a gathering that fuses innovation with the state’s untamed allure.
The event, unfurling from February 27 to 28, has already electrified its Asia Pacific delegates with a Day 1 spectacle of ideas and connections. Backed by the Sabah Ministry of Tourism, Culture and Environment, Yayasan Sabah Group, and the federal Ministry of Tourism, Arts & Culture Malaysia, BE in Sabah 2025 is more than a forum—it’s a rallying cry for reimagining business events as engines of progress.
Datuk Dr. Hajah Rosmawati Haji Lasuki, JP, the visionary SICC Chief Executive and mastermind behind the event, set the tone with a spirited call to action. “This isn’t just a stage for discussion—it’s a crucible where bold ideas meld with Sabah’s raw potential to reshape economies and honor our heritage,” she proclaimed, her words painting SICC as a beacon for regional collaboration.
Sabah Tourism Board’s trailblazing CEO, Julinus Jeffery Jimit, added his own fervor to the mix. “We’re not just hosting an event; we’re crafting a legacy that spotlights Sabah’s wild beauty and cultural heartbeat, paving the way for a tourism renaissance by 2026,” he enthused, tying the forum to the state’s grand aspirations for Visit Malaysia Year.
The officiating heavyweight, YB Datuk Seri Panglima Dr. Jeffrey G. Kitingan, brought gravitas to the opening, his voice resonating through the sleek halls of SICC. “Sabah stands at a crossroads of opportunity—our landscapes, our spirit, and our strategic edge are fuel for a future where we lead, not follow, in the Asia Pacific story,” he roared, cementing the event as a milestone for state pride and global outreach.
X posts from @SICCSabah buzzed with snapshots of the day’s energy—think powerhouse panels, handshakes that could spark deals, and a vibe that screamed momentum. Tomorrow promises a deeper dive, with global voices, eco-adventures spotlighting Sabah’s green soul, and talks to turbocharge the business events game. Post-forum, delegates will savor the state’s culinary fireworks and untamed wonders, a fitting encore to the SICC showcase.
As dusk settles over Kota Kinabalu, BE in Sabah 2025 is carving its mark as a fusion of ambition and authenticity. With its cutting-edge venue and audacious vision, Sabah isn’t just hosting—it’s redefining the art of the possible.
Catch the pulse at www.beinsabah.com or ride the wave online with #BEinSABAH2025.
